Be In Balkan’s mission and vision is to be the leading Destination Management and MICE company in Southeast Europe promoting the Balkans globally through high-quality tourism, business, and cultural services that drive regional development, attract investment, and connect the peninsula to the world.

Our Mission

At Be In Balkan, our mission is to:

• Promote the Balkan Peninsula globally — its youth, culture, tourism, and business and investment potential.

• Contribute to the social, cultural, and economic development of the region by fostering inclusive and sustainable travel, cooperation, and innovation.

• Deliver high-quality, professional services across tourism, destination management, and MICE (Meetings, Incentives, Conferences, Exhibitions), setting the standard for excellence in Southeast Europe.

• Build strong, lasting relationships with our clients through responsiveness, transparency, and trust.

• Apply creativity, provide solutions, and generate lasting value in every project, partnership, and endeavor.

Our Vision

Our vision is to:

• Be recognized globally as the leading Destination Management and MICE company representing the Balkans as a unified, accessible, and thriving region.

• Expand the reach and quality of our services while enhancing the region’s presence on the global tourism and business map.

• Support regional economic stability by attracting foreign investment, international collaboration, and meaningful engagement with the global community.

• Increase awareness, understanding, and appreciation of the Balkans’ diversity, heritage, and opportunity through impactful initiatives and strategic partnerships.

• Act as a bridge between the local and the global — from airport pickup to cultural exploration, and from conferences to long-term cooperation.